Ten years.
It feels surreal even writing that.

What began as a quiet creative escape has now grown into a decade-long journey, one that has been deeply personal, purpose-driven, and profoundly fulfilling. Enchanté was born out of my love for timeless design, local craftsmanship, and the quiet elegance of silver- a metal that’s as real and enduring as the women who wear it.

As Enchanté marks a decade in the art of silver and gemstones, I find myself reflecting on a brand journey that has been nothing short of extraordinary, one built on craftsmanship, purpose, and community.

What began as a small creative pursuit has grown into a brand that celebrates the artistry of silver, the timelessness of design, and the quiet strength of women who wear it. Each collection has been a story, one shaped by the incredible artisans, devoted clients, and talented team members who have walked beside me over the years.

Our rebranding ahead of our first international exhibition in Birmingham, UK, marked a defining moment, a reaffirmation of our philosophy:

We do not just make jewellery, we create timeless art.

This guiding belief continues to inspire every design that leaves our studio, each piece crafted with integrity, intention, and heart.

Running a brand for a decade, especially in Pakistan’s evolving jewelry landscape has been equal parts challenge and joy. From navigating market shifts to building awareness around silver jewelry, there were moments that tested my patience and others that reaffirmed my purpose. But through it all, what kept me grounded was the belief that beauty and integrity can coexist, that jewellery doesn’t need to scream to be seen. It can whisper, shine softly and still make an unforgettable impression.

Through challenges and triumphs alike, it has been the love of our community and the dedication of our craftsmen that have kept Enchanté evolving, always rooted in authenticity, yet constantly reaching for refinement.

As we celebrate ten remarkable years, I look ahead with gratitude and renewed purpose to continue building a brand that reflects elegance, empowers creativity, and honors the hands that make it all possible.

Here’s to the next decade, 
with love & gratitude

~Sukaina